Advertising agency planning - conceptualising network partnerships
Article Abstract:
The conceptual understanding of the relationships between internal and external parties during the planning of advertising campaigns by advertising agencies is presented.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
Strategy & planning, Forecasts, trends, outlooks, Advertising agencies, Management dynamics, Agencies, Management, Planning, Forecasts and trends, Market trend/market analysis, Advertising campaigns, Company business management, Company business planning, Customer relationship management
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2007
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Measurement invariance of marketing instruments: an implication across countries
Article Abstract:
Marketing orientation measurement is tested with Australian and UK survey results.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Australia, Marketing Management, Administration of Marketing, Evaluation
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Subjects list: United Kingdom
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