Advertising & marketing services

Article Abstract:

The current environment of the advertising and marketing industry as of May 28, 2001 is discussed by Lauren Rich Fine of Merrill Lynch. Marketing services are doing well, but the advertising sector is sluggish.

Publisher: Wall Street Transcript Corporation
Publication Name: The Wall Street Transcript
Subject: Business
ISSN: 0043-0102
Year: 2001
Management, Fine, Lauren Rich

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Outlook for marketing & advertising services

Article Abstract:

Advertising agencies and the marketing services industry are analyzed and evaluated by David B. Doft of ABN Amro. These two sectors are comprised of a wide variety of companies.

Publisher: Wall Street Transcript Corporation
Publication Name: The Wall Street Transcript
Subject: Business
ISSN: 0043-0102
Year: 2001
Doft, David B.

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Advertising & marketing services

Article Abstract:

The advertising and marketing services industries are discussed in detail by Troy Mastin of William Blair and Co. Consumer promotion is the main focus of his research.

Publisher: Wall Street Transcript Corporation
Publication Name: The Wall Street Transcript
Subject: Business
ISSN: 0043-0102
Year: 2001
Mastin, Troy

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Subjects list: Statistical Data Included, United States, Industry Overview, Advertising agencies, Interview, Advertising services, Marketing industry, Securities
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