After 15 years of growth, licensing takes a dip

Article Abstract:

For 1991 the toy industry's sales of licensed merchandise, which accounts for 40% of the industry's $13 billion business, grew by 3% over the previous year. The recession and a decline in the top three items - The Turtles, New Kids on the Block and The Simpsons - hindered sales growth in this category. Overall, retail sales of all licensed merchandise took a 4.5% drop to $63.5 billion. However, sales increased for some other types of licensed merchandise, such as food and beverages (4%), health and beauty aids (5%), sporting goods (5%).

Industry Overview, Statistics, Licensed products, Product licensing

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The next Disney?

Article Abstract:

Lego, a toy manufacturer that produces interlocking building blocks made of plastic, plans to become a life style brand like Disney. The company has twin projects for 1993: launching a clothing line for children and opening a theme park. The company also wants to enhance its image as an educational brand, so it is aggressively marketing its Dacta products. Total sales for the U.S. operation have skyrocketed from a high of $4 million in the 60's and early 70's to a present figure of approximately $200 million.

Planning, Company Profile, Blocks (Toys), Lego System A/S. Lego Systems Inc.

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Tetley heats up iced tea; the no. 2 player plans a new-product blitz for summer

Article Abstract:

Tetley Inc will introduce seven ready-to-drink iced teas in the spring and summer of 1992. The teas will come in flavors such as Raspberry Blizzard and Peach Chiller. Distributed by A and W Brands, the teas will be backed up by a $5 million to $10 million advertising campaign. Tetley is also test marketing a round, stringless and tagless tea bag in the US. Tetley earlier introduced the new tea bag in Great Britain, resulting in a 40% jump in sales.

Roasted coffee, Food preparations, not elsewhere classified, Product introduction, Tea industry, DL, Tetley Inc.

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