Crisis management and services marketing
Article Abstract:
The impact of consumer behavior on services of business enterprises is examined. The need for companies to adopt crisis management methods is discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
Marketing procedures, Services information, Consumer Behavior, Crisis Management (PR), Venture Analysis, Methods, Analysis, Services, Business enterprises, Customer service, Crisis management, Support services, Customer relations, Consumer behaviour
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2005
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A confirmation perspective on perceived service quality
Article Abstract:
The interrelation between service quality management and consumer preferences is analyzed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Product quality, Service Industries, Evaluation, Quality management, Consumer preferences, Services industry
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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