All the Darn Thing Does Is Play Pacman
Article Abstract:
The primary use of personal computers is for electronic games. This is the finding of a minicomputer usage survey by Warwick Advertising. The problem is that the consumer does not have the knowledge to make the most of his computer. Personal computer owners felt that a major element of product awareness was advertising.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
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Women on wheels
Article Abstract:
Women's role in automobile purchasing increasingly is being considered by auto advertisers. Charts break down their influence by type of auto.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1983
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How Chrysler does more with less
Article Abstract:
The Chysler Corporation's success is achieved through flexibility and a precise targeted effort. Marketing strategies are discussed.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1982
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