All the Darn Thing Does Is Play Pacman

Article Abstract:

The primary use of personal computers is for electronic games. This is the finding of a minicomputer usage survey by Warwick Advertising. The problem is that the consumer does not have the knowledge to make the most of his computer. Personal computer owners felt that a major element of product awareness was advertising.

Usage, Surveys, Information services, Minicomputers

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Women on wheels

Article Abstract:

Women's role in automobile purchasing increasingly is being considered by auto advertisers. Charts break down their influence by type of auto.

New and used car dealers

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How Chrysler does more with less

Article Abstract:

The Chysler Corporation's success is achieved through flexibility and a precise targeted effort. Marketing strategies are discussed.

Motor vehicles and car bodies, Chrysler Corp.

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