Anderson & Lembke's goal: memorable creativity that sells

Article Abstract:

Anderson & Lembke Inc (ALI) was awarded the 1991 'Agency of the Year' award by Business Marketing magazine for creativity. Unlike other advertising agencies that lost clients and laid off personnel, ALI increased its 1991 billings by 18.6% or about $65 million from 1990. It acquired new clients and won many awards in 1991 for outstanding creative advertising. The agency had reaped awards and improved its sales statistics. Chmn Steve Trygg had been active in influential marketing associations. ALI will separate from Chiat/Day/Mojo and will acquire a new international partner essential for the company as most of its clients are from outside the US.

Commercial art and graphic design, Achievements and awards, Advertising, Commercial art, Company Profile, Angotti, Thomas, Hedge Inc.

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A setback for competitive ads?

Article Abstract:

Assessment of advertising practices was made after Friedman Benjamin Advertising Inc was ruled liable for damages made on Gillette Co. The case stemmed from the agency's advertisement for Wilkinson Sword Inc. According to lawyers, advertising agencies should practice more responsibility. However, agencies usually only have limited knowledge of their clients' products and have no means of verifying the test results of their patrons. As a result, agencies are compelled to include indemnification clauses in contracts with clients.

Toilet preparations, Business services, not elsewhere classified, Cutlery, Drugs, proprietaries, and sundries, Cases, Practice, Gillette Co., Personal care appliances industry, Friedman Benjamin Inc., Wilkinson Sword/Cricket Inc.

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Hiring active at ad agencies

Article Abstract:

Advertising agencies are stepping up on their hiring activities. At least four firms have divulged plans to increase their staff for 1993. These include KSK Communications Ltd, Hill, Holiday, Connors, Cosmopulos Inc Advertising, Wills and Evans and Sawyer Riley Compton. The kind of staff being recruited by these firms are also indicated. One company official said hiring prospects for 1993 are good.

Planning, Recruiting, Employee recruitment

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