Annual reports: corporate face-lift or smoke-screen?
Article Abstract:
Corporation reports are used as public relations tools by companies and their managers. Designers are not allowed to deal with the real issues, such as making financial data available to the public, reducing the amounts of energy wasted and choosing better methods of appealing to a diversified public. They are hired to create the right image for a company and its management and to use visual elements to create an attractive but dishonest product. Therefore, most readers refuse to believe the information presented in reports and feel that designers are using their expertise for the wrong purpose.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1992
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Graphics
Article Abstract:
More magazines, newspapers and school books are using layouts which are increasingly devoid of text. The new trend in typography tends to emphasize images and other seemingly important figures which do not have any significant value at all. Publishers argue that this trend is their way of competing with television and video for consumer attention. They believe that consumers do not have the time to read and that information should be presented in the fastest way. This trend towards over-simplification may prove disastrous for journalism and the educational process as a whole.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1992
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Star struck
Article Abstract:
Motion pictures rarely portray characters as designers except when they need a character who must exude both sensitivity and creativity. some of the more prominent portrayals include an independent and liberal woman designer in 'North by Northwest,' a mother working as a designer in 'Cape Fear,' and the shallow postmodernist interior decorator in 'Beetlejuice.' The most memorable designer was created by Ayn Rand, whose Howard Roark typified the designer who worked oblivious to society's needs and was preoccupied with pursuing his own creative goals.
Publication Name: I.D.
Subject: Business
ISSN: 0894-5373
Year: 1995
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