Asia's e-commerce market is ripe for PR

Article Abstract:

Public relations (PR) firms are reporting tremendous opportunities from the e-commerce market in the Asian region. The PR industry, which has been severely affected by the 1997 economic crisis in the region, reports that the Asian dot-coms are looking for firms with experience in handling online service accounts. Services required include packaging, hard-selling and image-building in order to present their business models to potential investors.

Asia

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PR firms stake claims to Latin America e-market

Article Abstract:

Public relations companies are rushing to offer their services to online services firms in Latin America. The continent, one of the top growing markets for e-commerce in the world, is expected to grow by 130% from 1998 to 2003 in the business-to-business sector alone. A study conducted by International Data Corp has predicted that the number of Internet users in Latin America will grow to between 29.6 to 43 million by 2003.

Latin America

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Cultural, other 'sponsorships' can be had at bargain rates

Article Abstract:

Chrysler Corp's sponsorship of 'The Sleeping Beauty' by the New York City Ballet company in May 2000, represents an example of firms linking themselves to educational, sports, cultural and other social causes. Such sponsorships, which can be secured for a fraction of the actual expense needed for production, are emerging as vital components of many company's integrated marketing communication initiatives.

United States, Strategic alliances, Chrysler Corp.

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