Assessing organizational fitness on a dynamic landscape: an empirical test of the relative inertia thesis
The relative inertia thesis, which claims that organizations are usually incapable of making timely structural changes in their competitive environments, is tested using 1980 - 1990 data from the California hospital industry. A variant of the Jaccard similarity coefficient, which has been used in a number of studies conducted on biological competition, is used to monitor strategic movements in a competitive model of the state's hospitals. The analyses also included the investigation of the impact of size, age, mission and the services offered to the hospitals' adaptability. The results indicate that very few of the hospitals are capable of adapting their services to new environments. It is also noted that the hospital's ability to reconfigure itself decreases with provider density.
Publication Name: Strategic Management Journal
Hospital PR: making the news you want with what you have got
Good press relations for a hospital or academic medical center can be achieved by learning where the institution's strengths are and developing media strategies to communicate them. The key is identifying the desired media and knowing what they want and by packaging the best and most interesting stories in a creative and newsworthy way.
Publication Name: O'Dwyer's PR Services Report
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