BSMG Medical & Health Communications

Article Abstract:

BSMG Medical & Health Communications is a New York, NY-based healthcare PR firm that offers marketing counsel and corporate services to organizations and firms in the ethical and OTC pharmaceutical, biotechnology, diagnostics, nutritional and healthcare provider industries. Among its clients are Abbott Laboratories, SmithKline Beecham, Merck, Janssen, Bristol-Myers Squibb,Wyeth-Ayerst and Parke-Davis. BSMG' areas of expertise include product launches, brand equity development, consumer and professional education, medical writing, corporate positioning, FDA/regulatory support, constituency building, crisis management, litigation support as well as media relations.

Strategy & planning, Agency Planning/Goals, Article, BSMG Medical and Health Communications

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BSMG takes Philippines president on tour of U.S

Article Abstract:

Staffers of public relations services company BSMG Worldwide accompanied Philippines Pres Joseph Estrada during his Jul 24, 2000-Aug 3, 2000, trip to San Francisco, CA; Washington, DC; and New York, NY, as part of a three-month contract worth more than $300,000 in fees and expenses. According to BSMG principal Jim Meszaros, The Philippine Long Distance Telephone Co (PLDT) handled the BSMG bill. BSMG also contacted staffers at Congressional committees and federal agencies on behalf of PLDT.

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BSMG asked to do for wine, what it did for milk

Article Abstract:

BSMG Wordlwide has received a contract from the Wine Market Council to launch a campaign that will demystify wine, and thus, encourage people to drink more of it. The council hopes that the advertising agency will be able to create and implement a wine campaign as successful as the one it did for milk, via its 'milk mustache' campaign. The council has given BSMG an initial budget of $500,000 a year.

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