Brand architecture in services: the example of retail financial services
Article Abstract:
The brand strategies employed by organizations in the retail financial services are examined. The findings indicate that organizations opt for corporate branded approach instead of using sub-brands.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
United States, Management dynamics, Financial Services, Finance and Insurance, Management, Financial services industry, Brand name products, Brand names, Company business management
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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The sweet smell of success: olfaction in retailing
Article Abstract:
The potential benefits of ambient scent in stores are discussed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Retail Trade, All Other Miscellaneous Chemical Product and Preparation Manufacturing, Chemical preparations, not elsewhere classified, Odorants, Usage, Retail industry
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
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Segmentation of bank customers by utilising ethnic/cultural profile dimensions: a qualitative approach
Article Abstract:
Bank customer segmentation in Greece is analyzed.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
Greece, Targets & Markets, Banking industry, Evaluation, Market segmentation, Customer relations, Target marketing
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2003
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Marketing, Company marketing practices
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