Abstracts » Business

Campaign promotes columnists, pushes next-day readership

Article Abstract:

The San Francisco Examiner newspaper has implemented an in-house advertising campaign that features its columnists. The campaign, which received favorable feedback from the community, is aimed at introducing a particular columnist and telling readers the day they appear in the newspaper. The San Francisco Examiner's in-house campaign, whose goals include increasing circulation and visibility, was also designed to reflect the paper's afternoon city personality and design.

---

Successful campaign promotes free online used auto service

Article Abstract:

The San Antonio Express-News has implemented a promotional campaign for 'SA Autos,' a free service that helps consumers pick second-hand vehicles at dealerships located in San Antonio, TX. The campaign, which was the primary promotion used for SA Auto, has resulted in an average of 22,000 visits from consumers every month. The 'SA Autos' can also be accessed via the San Antonio Express-News' web site at expressnews.com.

---

Some parts © 2012 Advameg, Inc.