Burden of proof
Article Abstract:
The customer satisfaction, value and loyalty manifest different facets of customer affinity for a brand or company. Two fundamental methods for justifying the financial aspects of customer satisfaction, value and loyalty are presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
Strategy & planning, Planning, Brand choice, Customer satisfaction, Company business planning
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
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Transfer of power
Article Abstract:
The need for consumers' role in business marketing decisions to enhance their loyalty is examined.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Making the link
Article Abstract:
Methods to examine the impact of customer trustworthiness on company's revenues are presented.
Publisher: American Marketing Association
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
Methods, Customer relationship management
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2005
User Contributions:
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Subjects list: United States, Economic aspects, Customer loyalty, Management, Company business management
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