Colour Prints Corp

Article Abstract:

Colour Prints Corp. gets attention for its four-panel fold-out promotional brochure, which was designed to answer the question, "What does Colour Prints do?" The brochure, which features bright colors, including neon green, playful images and user-friendly copy to let customers know about the company's range of services, also emphasizes the company's growth. Aside from featuring models, Buffy and Biff, the brochure also includes in-lab shots and examples of the company's Jet Imaging work. The company offered 25% off on the first order to customers mentioning the brochure.

Marketing procedures, Advertising Activity, Direct Marketing, Design/Copy, Colour Prints Corp.

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It's not only how you look, but how you sound

Article Abstract:

Photographic supplies retailers and similar businesses are realizing that music can substantially improve the store environment. Aside from drawing store traffic and fostering good ambiance that encourages a buying mood on the part of the potential customer, sound also prevents customers from forming opinions about any brand apart from those in the store. Several photography stores and other merchandisers have already integrated the principle into their outlets, including J. Riggins; Glamour Shots in Oklahoma City, OK; Bloomingdales; and Britches.

Facilities & equipment, Industry Market Data, Marketing/Advertising Methods, Misc Retail Stores, Miscellaneous Store Retailers, Psychographics, Retail trade, Specialty stores

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