Business-to-Business Telemarketing; An Industry Specific Approach

Article Abstract:

Fortune 500 companies use telemarketing to sell a variety of very complex, sophisticated products and services. But business-to- business telemarketing utilizes completely different techniques than traditional business-to-consumer telemarketing. A packaged presentation is replaced with a script-on-the-fly and each sale requires many contacts and a more personal approach. Four rules of thumb and an example of selling a promotional marketing program are included.

Business, Marketing, Customer service, Sales, Tutorial

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The Telemarketing Glossary of Terms

Article Abstract:

In its eighteen month history Telemarketing Magazine has published over 100 articles designed to provide the telemarketing professional with important industry information. In order to improve understanding of the complex equipment and industry specific issues discussed in the articles a five page glossary of key terms with their definitions is provided.

Telecommunications, Communications Technology, Glossary, Telecommunications Industry, Terminology

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