Business unit relatedness and performance: a look at the pulp and paper industry

Article Abstract:

Research was conducted to examine the interaction between the relatedness and performance of corporations at the business unit level. Specifically, perceptions of business unit managers were investigated to provide insights into the emphasis given to the linkages between production and marketing, the two major types of relatedness, at the business unit level. Likewise, the study aimed to provide a better understanding of the impact of these two types of relatedness on business unit performance. Data analyzed for the study were collected from key officials from 362 business units belonging to the pulp and paper industry. Results of the study supported all five of its hypotheses, including the hypotheses that related businesses tend to perform better than single businesses, and that business units with high marketing relatedness tend to have higher growth rates than those with high production relatedness.

Paper mills, Pulp mills, Affiliated corporations, Wood pulp industry, Paper industry, Pulp industry

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New venture strategies: an empirical identification of eight 'archetypes' of competitive strategies for entry

Article Abstract:

The competitive strategies of new businesses were examined by surveying 247 CEOs of new information processing firms. The results of cluster analysis revealed the existence of eight different strategies. Three different aggressive growth strategies, two controlled growth strategies, two limited growth strategies, and one average growth strategy were identified. Future research should focus on strategies in other industries.

Marketing, Marketing management, Business planning, Strategic planning (Business), New business enterprises, Startups, Business plans

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