Abstracts - faqs.org

Abstracts

Business

Search abstracts:
Abstracts » Business

Campaigners in the communications war

Article Abstract:

The intent of business communications is to explain something to an audience which does not have sufficient knowledge, a process that is hampered by technical jargon. Financial documents, such as prospectuses and company accounts, are examples of documents which are often complicated and misunderstood. Rewriting documents is expensive, but it is essential to make sure a company's audience gets a positive image of the company and its staff. Information design companies provide businesses with the service of redesigning documents into plain, comprehensible language.

Author: Fisher, Elizabeth
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1989
Methods, Business writing

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Presenting our public face

Article Abstract:

The use of advertising and other forms of promotion by accountants is discussed. There is still some debate as to the propriety of advertising by accountants. Practitioners who feel that advertising is improper should use other types of promotion besides advertising. Decisions concerning promotions should be determined by the accountants' target audience and reasons for advertising. Technological and programming innovations in radio, television, and video cassette recorders have greatly increased the number of promotional opportunities open to accountants.

Author: Yeomans, Keith
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 1987
Accounting, Ethical aspects

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


African dream: When will we acknowledge our responsibilities towards our fellow accountants in the developing world?

Article Abstract:

The experiences of practising chartered accountants conducting a French language residential workshop for auditors in Cameroon are recounted. Their aim was to strengthen the auditing techniques of qualified registered auditors.

Author: Chesters, Jeffrey
Publisher: Institute of Chartered Accountants in England & Wales
Publication Name: Accountancy
Subject: Business
ISSN: 0001-4664
Year: 2001
Developing countries, International relations, Industrialized countries

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Analysis, Business communication, Accountants, Public relations
Similar abstracts:
  • Abstracts: Controlling income and deductions can prevent imposition of the AMT
  • Abstracts: Structure and agency in management accounting research: a response to Boland's interpretive act. Management accounting and the workplace in the United States and Great Britain
  • Abstracts: Keeping the state from the corporate door. Implications for auditors' reports of FRS1
  • Abstracts: Fraud watch! Security matters. Countering computer fraud: what computer frauds have been committed in the UK?
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.