Can JS play catch-up on direct mail?

Article Abstract:

In an effort to match rival UK supermarkets Tesco and Safeway in their use of direct marketing, JS Sainsbury, one of the leading UK supermarket chains has awarded recently formed UK advertising agency, RMG its relationship marketing contract. Including direct mailing based on loyalty card information, RMG will be responsible for improving Sainsbury's performance in this area by helping the company to better understand its client base. According to Clive Vaughan of Verdict, this could prove an uphill struggle as analysts comment on the success of both Tesco's and Safeway's accumulation and use of their customer information in direct marketing programmes. Safeway has taken the lead in this area with more than 12 direct mail campaigns in the last two years compared with Sainsbury's five.

Comment:

Receives a relationship marketing contract from one of leading UK supermarket chains J Sainsbury

Use of services, Advertising Agencies, Supermarkets and Other Grocery (except Convenience) Stores, Supermarkets, Advertising Activity, Account Activity, Direct Marketing, J. Sainsbury PLC, RMG

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UK: TESCO INVITES ATM TENDER

Article Abstract:

Nationwide Building Society has been invited by Tesco to tender for ATM machines in the wake of the controversial decision by Barclays to impose a charge of GB[pound] 1 on customers other than its own making withdrawals. There are currently 200 Barclays' ATMs at the UK-based supermarket group's stores and the decision has surprised the bank. Tesco is keen to offer a blend of ATMs where access is free to the highest number of shoppers possible. However, it is unlikely that a decision on Barclays' proposed charge, submitted to the bank and building societies' Link Group alliance, would be reached before end-February 2000.

Other Computer Peripheral Equipment Manufacturing, Automatic Teller Machines, Calculating and accounting equipment, Functions related to deposit banking, Automated teller machines, Barclays PLC, Nationwide Building Society

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E-cash for non-banks?

Article Abstract:

Proposals that could accelerate the use of electronic cards in the market place has been proposed by the European Commission. The proposals for the harmonisation of electronic money across the single market will allow non-banks to issue electronic cash or 'e-cash'. The places that will provide the e-cash will have to follow a set of financial prudence rules and regulations. It is thought that once a company has received approval for the distribution of e-cash that it will be able to do so from any of its operations in the European Union.

Comment:

EU: European Commission proposes use of electronic cards in the market place

Government domestic functions, European Union

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