Cessna ad campaign takes off
Article Abstract:
The business jet market soared in 1998, thanks primarily to the growth in fractional ownership, which has made business aviation dramatically more accessible. Information on marketing efforts by business jet makers and fractional-ownership firms is included.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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Dow Chemical's corporate identity guidelines for ads, such as these for the automotive and plastics industries, require prominent display of the company's logo
Article Abstract:
Plans by the marketing department of Dow Chemical Co. as the firm prepares to acquire Union Carbide Corp are discussed. Integration of the two global firms is discussed along with the current duties of the marketing and sales global technology center at Dow.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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CNET AIMS TO OWN @@Category: TECH PORTAL'S NEW AD CAMPAIGN TARGETS BUYERS LARGE AND SMALL
Article Abstract:
CNET is launching a $100 million advertising campaign. The company's goal is to corner the computers and technology online services market.
Publication Name: Business Marketing
Subject: Business
ISSN: 1087-948X
Year: 1999
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