Cessna ad campaign takes off

Article Abstract:

The business jet market soared in 1998, thanks primarily to the growth in fractional ownership, which has made business aviation dramatically more accessible. Information on marketing efforts by business jet makers and fractional-ownership firms is included.

Sales & consumption, Market share, Aircraft, Aircraft Manufacturing, Equipment rental & leasing, not elsewhere classified, Commercial Air, Rail, and Water Transportation Equipment Rental and Leasing, Jet Aircraft, General, Transport Equipment Leasing, Rental ex A, Transportation equipment industry, Aircraft industry, Lease and rental services industry, Lease and rental services, Jet aircraft, Transportation equipment rental

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Dow Chemical's corporate identity guidelines for ads, such as these for the automotive and plastics industries, require prominent display of the company's logo

Article Abstract:

Plans by the marketing department of Dow Chemical Co. as the firm prepares to acquire Union Carbide Corp are discussed. Integration of the two global firms is discussed along with the current duties of the marketing and sales global technology center at Dow.

Asset sales & divestitures, Strategy & planning, Acquisitions & mergers, Chemicals & Allied Products, Chemical Manufacturing, CHEMICALS AND ALLIED PRODUCTS, Planning, Mergers, acquisitions and divestments, Chemicals, Chemical industry, Dow Chemical Co. (Midland, Michigan), Union Carbide Corp., DOW, UK, Marketing executives

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CNET AIMS TO OWN @@Category: TECH PORTAL'S NEW AD CAMPAIGN TARGETS BUYERS LARGE AND SMALL

Article Abstract:

CNET is launching a $100 million advertising campaign. The company's goal is to corner the computers and technology online services market.

On-Line Information Services, Videotex & Teletext, Telegraph & other communications, Television, Print Media, Out-of-Home Advertising, Radio, Online services, Internet services, CNET Inc. (San Francisco, California), CNET

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