"Cherish Our Children" effort promotes literacy locally

Article Abstract:

The Milwaukee Journal Sentinel of Milwaukee, WI, launched the 'Cherish Our Children' program for improving the literacy skills of children. Through the program, the newspaper provided a weeklong summer camp for 142 children. Milwaukee Journal also started a book drive that collected 145,167 new and slightly-used books, with 81,000 books given to children living in the city. The newspaper also received cash donations totaling $35,661, which was used in buying new back-to-school clothes for 558 children living in shelters.

Wisconsin, Daily & Sunday Newspapers, Daily newspapers

---

Sun-Sentinel

Article Abstract:

The research unit of Fort Lauderdale, FL-based newspaper 'Sun-Sentinel' has been a considerably valuable asset to the paper in a fiercely competitive market. Sun-Sentinel research staff have been able to gather data which has enabled the publication to understand and anticipate the changing needs of its increasingly diverse customer base, while evolving with the market. The five-member marketing research unit is part of Sun- Sentinel's Strategic Planning Division and supports all the other departments.

Florida, Newspapers

---

Similar abstracts:

• Abstracts: British Mohair: trying times ahead. Organic growth continues
• Abstracts: Wired links with Barnes & Noble for national online & in-store marketing. Borders Books introduces Borders Explorers Program
• Abstracts: The multibank holding company effect on cost efficiency in banking. Strategic competition in retail banking under expense preference behavior
• Abstracts: A fresh look at the principles of accounting. Managing change. Walking the audit tightrope
• Abstracts: Jurox's pipeline boasts pork blockbuster. AGP withdrawal challenged. Australian adverse reactions for 1999

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.