Coca-Cola & P&G announce new venture
Article Abstract:
Coca-Cola and Procter & Gamble (P&G) have formed a new company that will sell their juice products, juice-based beverages and snacks around the world. The new company will leverage Coca-Cola's worldwide distribution prowess with P&G's research and development capabilities. Don Short, who has worked for Coca-Cola for 24 years, has been named the company's CEO. Short said his company will combine both parents' global brands with an entrepreneurial corporate culture.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 2001
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Host Marriott & Fox Sports team for grill concept
Article Abstract:
Host Marriott Services Corp have formed a joint venture with FOX Sports with the creation of a new bar and grill concept aimed at sports fans who love to go to malls and travel by air. Several FOX Sports Sky Box locations have been opened at the Concord Mills mall in Concord, NC, and at the Chicago O'Hare International Airport. The bars were designed to look like the FOX Sports studio and are equipped with state-of-the-art communication systems.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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NBA City captures NBA's excitement
Article Abstract:
Hard Rock Cafe International and the National Basketball Assn have formed a joint venture by opening the first NBA restaurant called NBA City. The restaurant, which is situated at Universal Studios in Orlando, FL, has four areas consisting of the NBA City Club, the NBA City Shop, the CityWalk Cage and the NBA City Playground. It features interactive games and state-of-the-art programming while depicting the tradition of great arenas.
Publication Name: Creative
Subject: Business
ISSN: 0737-5883
Year: 1999
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