Comparing the response rate, response speed and response quality of two methods of sending questionnaires: e-mail vs. mail
Article Abstract:
A study was conducted to examine the response rate, speed and quality of electronic mail surveys against mail surveys. A number of factors influenced responses, including the presence of incentives, questionnaire length and sensitivity of the topic surveyed. Results revealed no significant differences in responses between e-mail and mail respondents. Both types of surveys generated the same data even though mail surveys supported a higher response rate while e-mail surveys accommodated faster response rates.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1998
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Comparing responses rates and response content in mail versus electronic mail surveys
Article Abstract:
The response rates and response content in mail and electronic mail surveys were compared. Results show that, compared to traditional mail surveys, e-mail surveys were significantly faster and less costly. The weakness of e-mail surveys is that not everybody uses it, limiting its application as a survey tool. Moreover, users are sensitive about their e-mail accounts.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1995
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Comparing two methods of sending out questionnaires; E-mail versus mail
Article Abstract:
The electronic mail and the mail are two methods of sending out surveys. According to a comparative study, higher response rates can be attained through mail surveys. This may be due to the fact that e-mail is not yet very popular among the public and that mailed surveys are more convenient. No difference was found in terms of response speed and response quality.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1995
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