Competition in local-service sectors
Article Abstract:
The application of empirical entry models, to analyze the trends pertaining to competition in the local-service sectors of the movie industry, is described.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
Belgium, MOTION PICTURES, Motion Picture and Video Industries, Motion picture industry, Movie industry, Customer service, Competitions, Support services, Econometric models
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
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Forecasting cross-population innovation diffusion: a Bayesian approach
Article Abstract:
The impact of cross-country innovations, on marketing of new product in cellular telecommunication sector, is examined.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
Radiotelephone communications, Cellular Mobile Radio Services, Cellular and Other Wireless Telecommunications, Global Marketing, Cellular telephone services industry, Cellular telephone services, Bayesian statistical decision theory, Bayesian analysis, Wireless telecommunications service, International marketing
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2005
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Virtual Bass model and the left-hand data-truncation bias in diffusion of innovation studies
Article Abstract:
The Bass model of technology diffusion, which is used to predict new product sales, is presented.
Publisher: JAI Press, Inc.
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
United States, Product introduction, New Products/Services, Marketing, Company marketing practices, Consumer goods
Publication Name: Research in Marketing
Subject: Business
ISSN: 0191-3026
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Analysis, Usage, Netherlands, Forecasts and trends, Market trend/market analysis, Methods, Diffusion of innovations
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