Revolution taking hold: cost and technology breakthroughs make computerized audiovisual tools more available

Article Abstract:

Multimedia, a combination of computer, video and sound technologies, is increasingly being used by advertising executives for effective business presentations. Art Guerrero of Eisaman Johns and Laws Inc presents advertising productions in the firm's conference room equipped with a Macintosh IIci, 37-inch twin Mitsubishi monitors, Sony and Barco projectors and a SurroundSound system. A big advantage of multimedia presentations is that last-minute changes can be made conveniently. As audio-visual hardware and software develop, new applications are being discovered that are creating revolutionary changes in the workplace.

Usage, Equipment and supplies, Multimedia technology, Multimedia systems, Business presentations

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Should You Invest in Private Videotex?

Article Abstract:

Videotex systems are a communications technology with applications in business efficiency. Internal videotex application benefits include efficient communication, an electronic mail system, automatic ordering from the field, and field integration with the in-house computer. External videotex application benefits include efficiency for customer and sales representatives communication, product information in the field, and immediate ordering. Another aspect with public relations and potential selling value is a semi-public external system. The medium is still in the pioneering stage and requires thorough investigation.

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