The research tightrope: How do you know if an ad campaign is selling your product or service?
A set of question categories are listed that most definitely work regardless of what is being tested by way of stimuli. It is also very important in advertising research to respect what the consumer says.
Publication Name: Marketing Research: A Magazine of Management & Applications
Linking employee confidence to performance: a study of self-managing service teams
Study of patterns of seemingly unrelated regression in group potency and team efficacy of self-managing service teams of companies is presented.
Publication Name: Journal of the Academy of Marketing Science
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