Abstracts - faqs.org

Abstracts

Business

Search abstracts:
Abstracts » Business

Consideration set measurement

Article Abstract:

The consideration set is a concept that is both intuitively appealing and practically useful. However, there is no standard operational definition of the construct, little reported research investigating alternative measures for empirically assessing the construct, and only limited investigation of interproduct differences in set characteristics (typically focusing on set size). Results of the experiment reported here indicate that situation-specific operational definitions yield smaller reported consideration sets that exhibit greater correspondence to reported purchases than do situation-neutral definitions, and that semantic variations within definition type have little impact on measured set characteristics. Further, findings indicate that much of the interproduct variation in consideration set size is related to awareness set size. (Reprinted by permission of the publisher.)

Author: Brown, Juanita J., Wildt, Albert R.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 1992

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


A Simple Method for Analysing Consumer Preferences for Product Benefits

Article Abstract:

A simple model and data analysis method that attempts to predict consumer preferences for product benefits or features is presented. This is done by determining consumer preferences for single benefits, perceptions of the benefit associated with current brand and perceptions of the benefit bundle redundancy. The model is a variation of conjoint analysis methods. Results of a pilot test of the model are included. The advantages of the benefit bundle model include the simplicity of the data collection procedure and the ease with which parameters can be established. The model can be extended to related contexts.

Author: Green, P.E., Schaffer, C.M.
Publisher: NTC Publications Ltd.
Publication Name: Journal of the Market Research Society
Subject: Business
ISSN: 0025-3618
Year: 1984
Models, Market research, Marketing Research

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Why Informational Is a Good Bet

Article Abstract:

Advertising can increase its effectiveness by providing consumers with information. Consumers like to know as much as possible about a product. It helps them make a purchasing decision. Informational advertising was presented on cable's CABLESHOP and strongly received. Another form of informational advertising was tested using teletext, and also had successful results.

Author: Kaatz, R.
Publisher: The Nielsen Company
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
Decision-making, Decision making, Purchasing, Advertising, Information services, Information management, Consumer education

User Contributions:

Comment about this article or add new information about this topic:

CAPTCHA


Subjects list: Research, Consumer preferences, Consumers
Similar abstracts:
  • Abstracts: The education treasurer. The great stock option mystery. Silver lining to tech stock clouds?
  • Abstracts: Coordinating Cash, Credit Management Speeds Export Collections. NCCMA Plan to Certify Cash Managers Gets Mixed Reactions
  • Abstracts: Management accounting changes for new automated environments. Litton Reorganizes Systems Product
  • Abstracts: Computer-Aided Marketing. Why Industrial Marketers Should Win the 'Unfair' Race for Marketing Jobs
  • Abstracts: Taking the Business/Industrial Message to the Streets. Managing Career Success
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.
Some parts © 2025 Advameg, Inc.