Consultants, accounting firms take 'dead aim' at PR biz

Article Abstract:

The public relations (PR) industry is being invaded by executive recruiters, lawyers, accountants and management consultants, according to Ketchum Advertising/Chicago CEO Dave Drobis. Speaking before the International Committee of PR Consultancy Assns. conference in Lucerne, Switzerland, on Sep 24, 1999, Drobis said such move is diminishing the role of PR films with clients and relating PR professionals to 'implementers' of strategies developed by the newcomers in the industry.

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The Kamber Group

Article Abstract:

The Kamber Group (TKG), based in Washington, DC, offers an experienced staff that also includes writers, designers, communications strategists, directors and producers. Its on-site studios showcase non-linear editing suites and Pro-Tools audio editing for expert creation of animation, features, documentaries and commercials. TKG is composed of five departments: affinity marketing, international operations, graphic design, media production and PA.

Strategy & planning

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