Consumer prefernce for product bundles: the role of reduced search costs

Article Abstract:

Importance of recognizing and processing information about consumer preferences, to facilitate optimal bundling of products, is discussed. Need to reduce search costs and increase perceived value of product bundles for consumers, is also discussed.

Author: Harris, Judy, Blair, Edward A.
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Capital funds & cash flow, Methods, Valuation, Bundling (Marketing)

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Materialism, status signaling, and product satisfaction

Article Abstract:

Study of consumer satisfaction and status signaling by consumers is presented. Application of principle of materialism by individual consumers, for evaluations of products purchased by them, is described.

Author: Wallendorf, Melanie, Wang, Jeff
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2006
Hong Kong, Evaluation, Consumer confidence, Materialism

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How do enhanced and unique features affect new product preference? The moderating role of product familiarity

Article Abstract:

The application of the incongruity theory to examine the impact of product familiarity on consumers' response to enhanced and unique features of new products is described.

Author: Zhou, Kevin Zheng, Nakamotu, Kent
Publisher: Sage Publications, Inc.
Publication Name: Journal of the Academy of Marketing Science
Subject: Business
ISSN: 0092-0703
Year: 2007
Forecasts, trends, outlooks, Forecasts and trends, Economics, Market trend/market analysis, Product differentiation, Economic theory

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Subjects list: United States, Analysis, Consumer behavior, Consumer behaviour, Industrial goods, Usage
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