Contemporary Hit Radio - Something for Everyone?
Article Abstract:
Radio stations across the country are switching over from traditional radio formats to Contemporary Hit Radio (CHR) in their efforts to attract a broader audience and the advertisers are trying to reach that audience. According to the latest report by the National Radio Broadcasters Association, over fifteen per cent of FM stations in the country are playing CHR. The idea is to play top selling records that have mass appeal. A number of stations including Doubleday Broadcasting, a group of eight radio stations based in New York, made the switch from Album Oriented Rock because they were losing their audience. Some stations are evolving a new breed of hybrid formats. Many media buyers are being cautious; they are waiting to see how the station demographics will break down in the spring book. Some agencies are skeptical about the power of hit radio. On the other hand, there is the attitude expressed by a media buyer, that the agency does not care about the format, it goes with the trends.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
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FC&B's Blaine 'Taps Industry's Collective Wisdom.'
Article Abstract:
Advertisers are beginning to take cable television seriously. Media strategies are aimed at cost effective communication. Advertiser activity in the cable industry was reviewed by Greg Blaine of Foote Cone and Belding. Marketers are employing certain strategic tactics in their approach to cable. Some of these tactics include: utilizing a cable to deliver to the target audience, locating a complementary program environment for the message and tying programming in with public relations.
Publication Name: Marketing & Media Decisions
Subject: Business
ISSN: 0195-4296
Year: 1984
User Contributions:
Comment about this article or add new information about this topic:
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