Cordiant bids adieu

Article Abstract:

Cordiant is to undergo a demerger with Bates and Saatchi and Saatchi to be separately listed, each holding a stake of 50% in Zenith. Bates was acquired by Saatchi and Saatchi in 1986, and has been affected by Procter and Gamble's insistence that agencies do not carry out work for competitors. Zenith deals with Cordiant's media buying and is dependent on both Saatchi and Saatchi and Bates. Buyers could appear prior to the demerger, though Charles and Maurice Saatchi are unlikely to be buyers.

Author: Kluth, Andreas
Publisher: FT Business
Publication Name: Investors Chronicle
Subject: Business
ISSN: 0261-3115
Year: 1997
Saatchi & Saatchi Company PLC, Cordiant PLC, Bruce Bates Advertising

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Mythical aegis of takeovers

Article Abstract:

UK advertising group WPP may have bid for media-buying firm Tempus, but it is not clear whether WPP Chief Exec Martin Sorrell is really interested in Tempus or rival media-buyer Aegis. Aegis could help make WPP the largest media-buying business in the world.

Publisher: FT Business
Publication Name: Investors Chronicle
Subject: Business
ISSN: 0261-3115
Year: 2001
Advertising Sales Services, Media Buying Agencies, Advertising, not elsewhere classified, Media buying services, WPP Group PLC, Aegis Group PLC, Tempus

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Subjects list: Mergers, acquisitions and divestments, Advertising agencies
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