"Culture shocks" in inter-cultural service encounters?
Article Abstract:
The authors empirically researched cultural differences in customer service satisfaction which resulted in unexpected findings. The initial service encounter where customers generally formulate opinions concerning quality of services was the focal point of the research.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
Customer Relations, Social aspects
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
International services marketing: review of research, 1980-1998
Article Abstract:
The author summarizes, compares, and comments upon research published from 1980 to 1998 in academic journals concerning international services marketing.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
Research, Surveys
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Statistical Data Included, Marketing, International aspects, Services industry, Service industries
Similar abstracts:
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.