Customer value: the next source for competitive advantage

Article Abstract:

Driven by more demanding customers, global competition, and slow-growth economies and industries, many organizations search for new ways to achieve and retain a competitive advantage. Past attempts have largely looked internally within the organization for improvement, such as reflected by quality management, reengineering, downsizing, and restructuring. The next major source for competitive advantage likely will come from more outward orientation toward customers, as indicated by the many calls for organizations to compete on superior customer value delivery. Although the reasons for these calls are sound, what are the implications for managing organizations in the next decade and beyond? This article addresses this question. It presents frameworks for thinking about customer value, customer value learning, and the related skills that managers will need to create and implement superior customer value strategies. (Reprinted by permission of the publisher.)

Competition (Economics), Customer service, Customer relations

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French versus American consumers' attachment of value to a product in a common consumption context: A cross-national comparison

Article Abstract:

The influence of French and American national culture on consumer perceptions of product-related value is investigated. The findings support the contention that differences exist in the meaning and relative importance of consumer value hierarchy dimensions across the two national cultures and the consumption consequences are especially sensitive.

United States, France, Consumer Behavior, Comparative analysis, Consumer behaviour, American culture, French culture

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Serving the marketing discipline through journal reviews

Article Abstract:

The evaluation of manuscripts for publication in scholarly marketing journals is discussed.

Scholarly publishing, Criticism and interpretation, Marketing literature

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