Cyber surveys come of age
Article Abstract:
Web survey method is a widely accepted market research technique with many marketers. But, there is no consensus on the validity of online market research. The low response rates for online research methods poses serious challenges for the marketers. The advantages of online surveys and methods to overcome the challenge of collecting the data without presenting a cognitive overload to the respondent are suggested.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2003
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Practice makes perfect
Article Abstract:
It is identified by the marketing experts that the marketing research techniques learned through academics are different from those followed in the marketplace. At this juncture, mutual understanding and coordination between academic and practitioner-oriented marketing researchers to apprising the latter on the latest models and tools used in market research, is highly recommended.
Publication Name: Marketing Research: A Magazine of Management & Applications
Subject: Business
ISSN: 1040-8460
Year: 2004
User Contributions:
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