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Defining roles for logistics during routine and radical technological innovation

Article Abstract:

Technological innovation has become increasingly important to new product development in American industry because of the potential competitive advantage it offers. In this study extensive observation and interviewing over more than two years in one prominent Fortune 500 industrial manufacturer provides strong evidence that logistics can and does play important - and sometimes surprising - roles in the development and launch of new technological products. This article describes logistics activities during the development and launch of technological innovations, identifies key roles played by logistics, relates lessons learned and proposes directions for future research. (Reprinted by permission of the publisher.)

Manufacturing industry, Manufacturing industries, Innovations

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The impact of the centralized structuring of logistics activities on span of control, formalization and performance

Article Abstract:

The centralized structuring (or consolidation) of logistics activities within the firm is shown to have a major impact on (1) the total number of activities that are the direct responsibility of logistics, (2) formalization, and (3) the capability of the logistics system to accommodate certain channel activities. In particular, centralized structuring enhances the accommodation of product introduction, phaseout and recall in functional firms, and the customization of service levels to specific segments or customers in divisional firms. (Reprinted by permission of the publisher.)

Marketing, New products, Product introduction

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Consumer logistics: conceptualization, pertinent issues and a proposed program for research

Article Abstract:

This article provides a basic conceptual foundation for a new field of study that considers the decisions and activities of consumers within a logistics framework. Five subsystems in industrial logistics, as suggested by Bowersox (1978), furnish the conceptual underpinnings for this work. The article explores various issues related to a program of study of the field of consumer logistics and it proposes problems to be investigated, as well as means for their investigation. (Reprinted by permission of the publisher.)

Consumer behavior

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