Abstracts » Business

Delivery services tout ease of use

Article Abstract:

Federal Express Corp., United Parcel Service of America Inc., Ryder Systems and DHL Worldwide Express spent a total of $130 million in business-to-business advertising in 1995. Most of their advertising campaigns are similar, touting the latest in air-express package delivery. In addition, each company boasts of its delivery efficiency and commitment to customer service. Industry officials, however, warned that air courier service providers should continually strive to show how their products will simplify shipping tasks for customers.

Mail & Express Services, Couriers, Courier services, except by air, Delivery services, Courier services, Express delivery services

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Airlines, hotels look to business for growth

Article Abstract:

Analysts predict that airlines and hotels will substantially increase their advertising expenditures to attract more business travellers. Aside from increasing customer bases, airlines and hotels hope to create greater differences between their business and first-class services to justify the price disparity between the two. Despite such predictions, business-to-business advertising expenditures among the major airlines and hotels have declined in 1995.

Advertising, Advertising and Related Services, Industrial Advertising, Forecasts and trends, Business-to-business advertising, Business to business advertising

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Travel industry courts businesses

Article Abstract:

A growing number of hotels, airlines and travel agents are targeting the business traveler market by offering a variety of discounts and promotional campaigns. Statistics show that a large percentage of business travelers take at least 20 trips a year. Moreover, a new type of traveler, called the 'independent entrepreneurial business traveler,' has also emerged. Companies such as Radisson and Holiday Inn Worldwide have focused on this segment.

Travel Agents, Travel Agencies, Marketing, Business travel

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