Designing the annual reports of Burton PLC from 1930 to 1994

Article Abstract:

The history of the design and designers of Burton Group PLC's annual reports from 1930 to 1994 is reviewed in the context of the UK fashion retailer's commercial history. The firm is selected as a subject of study because of its long archival record of annual report design, the fact that it is a fashion organization and must therefore be design-oriented, and its high-profile corporation reports. The historical review shows that report design had a subordinate role between 1930 and the 1970s. After this time, design is found to be used increasingly to enhance reports and to assume an important role from 1984 onwards. It is shown the Burton's annual report eventually became a corporate public relations and communications instrument.

Retail industry, Retail trade, Reports, History, Clothing industry, Corporation reports, Company reports, Arcadia PLC

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Impacts of relationships on customer retention in the banking industry

Article Abstract:

Strong customer relationships are essential to attracting and retaining high quality customers in the banking industry. Building positive customer relationships need to examine factors such as quality of service, personal relationships and advertising because these determine the image of banks in the community. It is important for banks to let customers know that they only want what is best for customers and the community. Achieving this objective enables banks to build customer loyalty and ensure business success.

Commercial Banks, Commercial Banking, Banking industry, Industry Overview, Public relations, Business success

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Tight-loose coupling with customers: the enactment of customer orientation

Article Abstract:

An analysis of the retail clothing trade indicates that customers are attracted by environmenting, and that an attempt must be made to loosen the attraction.

United States, Marketing procedures, Customer Relations, Clothing stores

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