Developing an effective manufacturing decision support system
An integrated approach for establishing a decision support system in a manufacturing environment is discussed. Decision support systems (DSS) are defined as related software programs that are used to make decisions about semi-structured and unstructured tasks. DSS is capable of performing tasks such as 'what-if' analysis, goal-seeking, sensitivity analysis, exception reporting, and modeling analyses. The DSS in a manufacturing environment should include a database of information relevant to production, a model base that allows users to make decisions using a variety of models, and a dialog component that allows the user to communicate, or interface with the machine. In addition to being used in manufacturing operations, DSS is also a useful tool for inventory control.
Publication Name: Business
The internal market/external market framework and service quality: toward theory in services marketing
The key concepts of services marketing literature can be interconnected by combining an internal market/external market (IM/EM) framework for customer decision-making with the SERVQUAL model of service quality. Theoretical development can be advanced by linking together the IM/EM framework with the SERVQUAL model to determine why customers give so much importance to service quality.
Publication Name: Journal of Marketing Management
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