Abstracts » Business

Chief Marketing Officer, Consumer Imaging: Dan Palumbo

Article Abstract:

Eastman Kodak Co's Consumer Imaging Chief Marketing Officer Dan Palumbo reports that Kodak Max and Advantix are doing excellently in the market as Max exceeds expectations by four to five points while Advantix goes 10 or 11 points past company goal. Palumbo expects market share to be higher than those of any other category due to a form of two-tier marketing campaign with 35mm film that Kodak employs.

Photographic Equip & Supplies, Eastman Kodak Co.

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Kodak and Intel join together for consumer products

Article Abstract:

Eastman Kodak Co. and Intel Corp. have formed an alliance, whose activities include the promotion of their initial joint product known as Picture CD. Market tests for the product began in September 1998 with a broad consumer annoucement expected on the first quarter of 1999. The second quarter will see national advertising and promotional efforts for the Kodak/Intel product, which closely resembles Kodak Photo CD. Rory Gumina, Kodak's director of marketing, said the launching of Photo CD in 1992 met with little success, an experience that has taught the firm on the consumers' preference when it comes to digital imaging.

Strategic alliances, Campaign Launched, Licensing/Sales Agreements, Other Photo Processing Equip, Photofinishing equipment, Article, Eastman Kodak Co, Intel Corp, Kodak Photo CD, Picture CD

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Digital and conventional photography come together to vie for lead in innovations

Article Abstract:

PMA 99, the trade show and convention organized by the Photo Marketing Association, became the showcase for the latest lines of digital and conventional cameras. The exhibition, held in Las Vegas, NV, highlighted the emergence of digital cameras with pixel resolutions of two million or higher, the so-called "mega-mega pixel" cameras. Conventional camera manufacturers responded by showcasing their own innovations, including new zoom lenses and autofocus systems.

Computer Peripheral Cameras, Hand-Held Still Cameras, Digital cameras, Cameras (Photography)

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