Dragonette
Article Abstract:
Dragonette is a Chicago, IL-based full-service PR firm specializing in consumer marketing, identity/positioning, crisis/issues management as well as media coaching. The firm's recent campaigns include patient education programs such as 'Take Charge' and 'When You're Ready to Draw the Line,' and product introductions for Imitrex Nasal Spray and Amerge migraine medications for Glaxo Wellcome, the American Academy of Dermatology's National healthy Skin Month, as well as Riverside HealthCare's 'Committed to the Community, Connected to the World' identity program. Dragonette's client categories are pharmaceuticals; managed care firms, associations, and physician groups; as well as range of providers and healthcare practices of accounting and architectural firms.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1998
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BBK
Article Abstract:
BBK is a Newton, MA-based healthcare PR firm with clients involved in biopharmaceuticals, medical devices, managed care, public health, medical data as well as clinical services. Among its core services are product/service marketing communications, patient recruitment for clinical trials, pre-product approval marketplace conditioning, issues management, as well as corporate communications. BBK's recent campaigns included conducting clinical trial patient recruitment in several categories such as manic depression as well as statewide and public health campaigns on the prevention and treatment of osteoporosis and cancer as well as developing a brandname health fitness center.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 1998
User Contributions:
Comment about this article or add new information about this topic: