EPPS pros updated on product branding
Article Abstract:
The details of a panel discussion by members of Entertainment Publicists Professional Society on product branding are presented.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Methods, Product management, Panel Discussion
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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Beauty gets wired: how brands reach consumers via new media
Article Abstract:
The cosmetics industry is increasingly using internet and blogs to market products and facilitate customer relationship.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
Marketing procedures, Toilet preparations, Customer Relations, Marketing, Technology application, Cosmetics industry, Company marketing practices
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2006
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The right message in the right place at the right time will open the door
Article Abstract:
The importance of the various media options like websites, blogs and newsletters for targeting consumers is discussed.
Publisher: JR O'Dwyer Co., Inc.
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
Periodical Publishers, Periodicals, Newsletters, Company Web site/Web page, Web sites (World Wide Web), Web sites
Publication Name: O'Dwyer's PR Services Report
Subject: Business
ISSN: 1043-2957
Year: 2005
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Comment about this article or add new information about this topic:
Subjects list: United States, Usage, Weblogs, Blogs
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