Effects of product attributes and consumer characteristics on attitude and behavior: the case of peanuts in a transition economy

Article Abstract:

Consumer preferences for peanuts in a transition economy were investigated using consumer survey data from Bulgaria in 1997. Perceived product attributes and household characteristics were hypothesized to affect attitude and peanut consumption behavior. The consequences of perceived product attributes on overall attitude toward peanuts were studied using Fishbein's multiattribute model. Consumption behavior was examined using a count data model that distinguishes between participation and consumption frequency decisions. Findings indicated that perceived attributes with respect to taste and price consistently affected consumers' overall attitude toward peanuts and consumption behavior.

Consumer Behavior, Field crops, except cash grains, not elsewhere classified, Peanuts, Peanut Farming, Economic aspects, Surveys, Bulgaria

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A factor analysis of the product and service attributes offered by western nursery stock suppliers

Article Abstract:

A factor analysis of the product and service attributes of nursery stock suppliers is made based on survey data from selected western US trade centers. These attributes are regarded as important by their customers, retail garden centers and landscape firms. Six first-order factors of product and service attributes are identified and further categorized into three second-order factors. These classifications can be incorporated in the formulation of a successful business strategy.

Usage, Marketing, Factor analysis, Discriminant analysis, Horticultural industry, Nursery stock

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Product quality in organic and conventional produce: is there a difference?

Article Abstract:

A comparative analysis of visual quality features of products made through organic production systems and those through conventional production systems is conducted. The visual quality of organic produce is found to be indistinguishable from that of conventional produce. These findings negate the common belief that organic produce is necessarily of inferior visual quality.

Evaluation, Product quality, Organic farming

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