Exploring managers' perspectives of the impact of brand management strategies on employee roles within a service firm
Article Abstract:
Opinion of marketing professionals regarding employees' role in branding of a service company are discussed.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Marketing procedures, Service Industries, Methods, Marketing, Beliefs, opinions and attitudes, Product management, Services industry, Company marketing practices, Marketing executives, Employee suggestions
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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Segmenting service "complainers" and "non-complainers" on the basis of consumer characteristics
Article Abstract:
The article examines the impact of consumer behavior on consume complaints.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Consumer complaints
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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Why consumers use and do not use technology-enabled services
Article Abstract:
The article examines the impact of consumer behavior on Internet use.
Publisher: Emerald Group Publishing, Ltd.
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
Usage, Internet
Publication Name: The Journal of Services Marketing
Subject: Business
ISSN: 0887-6045
Year: 2006
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Subjects list: United States, Analysis, Influence, Consumer behavior, Consumer behaviour
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