Exploring the foundations of trust

Article Abstract:

It can be argued that trust can be related to four predictor dimensions: reliability, probity, satisfaction and equity. In this model, trust can only be facilitated if both behavioural and cognitive factors are present. It has been established that personal experience, confidence, fair-mindedness, quality standing, dependability, truthfulness and predictability correlate highly with trust levels. These variables are representative of each of the four predictor dimensions. It was also possible to identify a further eight variables which positively connected with the trust levels accorded to well-known companies.

Trust (Psychology)

---

A mood-alleviative perspective on self-gift behaviours: stimulating consumer behaviour theory development

Article Abstract:

It seems that self-regulation of negative feelings through consumption-related activities is a key element of the everyday lives of many consumers. For this reason, it is important that marketing researchers study this phenomenon, especially as negative feelings have become more common as stress increases in modern society. It is also important to look at the connections between mood-alleviative self-gift behaviours and other consumption phenomena and theory development. Retailers should be careful not to underestimate the economic significance of mood-alleviating self-gift givers.

---

Rules theory: understanding the social construction of consumer behaviour

Article Abstract:

Rules theory presents two types of rule as a basis for interpreting consumer behaviour. These are constitutive rules, which are socially constructed rules of meaning, and regulative rules, which are socially constructed rules of action. Rules theory claims that consumer behaviour can be analyzed from a rules perspective. It has been shown to have considerable value in gaining access to the socially-constructed reality of consumer behaviour.

Similar abstracts:

• Abstracts: The valuation of natural resources: a reply. The valuation of natural resources: a comment. Capital budgeting, debt management and the APV criterion
• Abstracts: Picking the best of the promise keepers. Pooling resources to beat the market
• Abstracts: Get SAM to unlock the value of your home. Make pension provision your top priority
• Abstracts: Score two for uninsured polluters. No callable bonds, no problem. Wrong villains in yield-burnings
• Abstracts: The Euro's surprise risk. When the ground shakes

This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.