Exploring the foundations of trust
Article Abstract:
It can be argued that trust can be related to four predictor dimensions: reliability, probity, satisfaction and equity. In this model, trust can only be facilitated if both behavioural and cognitive factors are present. It has been established that personal experience, confidence, fair-mindedness, quality standing, dependability, truthfulness and predictability correlate highly with trust levels. These variables are representative of each of the four predictor dimensions. It was also possible to identify a further eight variables which positively connected with the trust levels accorded to well-known companies.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1998
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A mood-alleviative perspective on self-gift behaviours: stimulating consumer behaviour theory development
Article Abstract:
It seems that self-regulation of negative feelings through consumption-related activities is a key element of the everyday lives of many consumers. For this reason, it is important that marketing researchers study this phenomenon, especially as negative feelings have become more common as stress increases in modern society. It is also important to look at the connections between mood-alleviative self-gift behaviours and other consumption phenomena and theory development. Retailers should be careful not to underestimate the economic significance of mood-alleviating self-gift givers.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1998
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Rules theory: understanding the social construction of consumer behaviour
Article Abstract:
Rules theory presents two types of rule as a basis for interpreting consumer behaviour. These are constitutive rules, which are socially constructed rules of meaning, and regulative rules, which are socially constructed rules of action. Rules theory claims that consumer behaviour can be analyzed from a rules perspective. It has been shown to have considerable value in gaining access to the socially-constructed reality of consumer behaviour.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 1998
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