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The gay family in the ad: consumer responses to non-traditional families in marketing communications

Article Abstract:

The response of consumers to gay family portrayal in advertising is examined.

Author: Borgerson, Janet L., Schroeder, Jonathan E., Blomberg, Britta, Thorssen, Erika
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Advertising, Advertising Activity, Influence, Gay couples

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When the family systems includes disability: adaptation in the marketplace, roles and identity

Article Abstract:

The family product consumption patterns with disabled children are examined.

Author: Mason, Marlys, Pavia, Teresa
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Economic aspects, Behavior, Disabled children, Family

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Subjects list: United States, Evaluation, Consumer preferences
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