The gay family in the ad: consumer responses to non-traditional families in marketing communications
Article Abstract:
The response of consumers to gay family portrayal in advertising is examined.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Advertising, Advertising Activity, Influence, Gay couples
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
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When the family systems includes disability: adaptation in the marketplace, roles and identity
Article Abstract:
The family product consumption patterns with disabled children are examined.
Publisher: Harcourt Brace & Company Ltd.
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
Economic aspects, Behavior, Disabled children, Family
Publication Name: Journal of Marketing Management
Subject: Business
ISSN: 0267-257X
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Evaluation, Consumer preferences
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