Fictionalising the millennium

Article Abstract:

'Ain't Done Yet: A Newspaper Novel About the So-Called End of the World' is a 29-chapter novel that is being ran on print and online by the Sarasota Herald-Tribune and 20 other members of the New York Times Regional Newspaper Group. The novel was written by Roy Peter Clark and was commissioned by the newspaper group as part of its Celebrate 2000 project. Diane McFarlin, Herald-Tribune's executive director, said the novel was their way of celebrating the millennium but has also helped in increasing the newspaper's sales.

Sarasota Herald-Tribune

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Chicago newspapers team with retail chain for breast cancer

Article Abstract:

Copley Chicago Newspapers teamed up with national retail chain Carson Pirie Scott to promote the National Cancer Awareness Month. Carson Pirie Scott made a donation to the Lynn Sage Cancer Research Foundation of Northwestern Memorial Hospital every time a Carson credit card was used to make a purchase. The company also provided shoppers with breast self- examination guideline 'shower cards.' On the other hand, Copley's four daily newspapers ran full-page ads promoting Carson's fund raising campaign.

Department Stores, Illinois, Department Store Chains, Carson Pirie Scott and Co., Copley Chicago Newspapers

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