Filling gaps builds Photomark
Photomark owner Bob Markham believes there is a multitude of niches, which his photographic merchandise store could take advantage of. For Paul Taylor, executive vice president of Phoenix, AZ-based Photomark, success means being able to identify the niches not being occupied by others. The 10,000-sq-ft store being managed by the two Photomark executives attests to this principle and proof of this is array of photo equipment, supplies and brands it is handling. Business is also good as Photomark has been able to expand to five stores and attract clients through small events that are tailor-fit for particular sectors such as professional photographers or high school students.
Publication Name: Photo Marketing
Do clients share preparers' self-assessment of the extent to which they advocate for their clients?
The understanding of taxpayers of tax preparers' self-assessed levels of client advocacy is studied. Advocacy is found to be equal between certified public accountants and non-CPAs.
Publication Name: Accounting Horizons
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