Filling gaps builds Photomark

Article Abstract:

Photomark owner Bob Markham believes there is a multitude of niches, which his photographic merchandise store could take advantage of. For Paul Taylor, executive vice president of Phoenix, AZ-based Photomark, success means being able to identify the niches not being occupied by others. The 10,000-sq-ft store being managed by the two Photomark executives attests to this principle and proof of this is array of photo equipment, supplies and brands it is handling. Business is also good as Photomark has been able to expand to five stores and attract clients through small events that are tailor-fit for particular sectors such as professional photographers or high school students.

Marketing/Advertising Methods, Photographic Equip & Supplies Whsle, Photographic Equipment and Supplies Wholesalers, Psychographics, Wholesale trade, Photographic equipment, Article, Photomark

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Do clients share preparers' self-assessment of the extent to which they advocate for their clients?

Article Abstract:

The understanding of taxpayers of tax preparers' self-assessed levels of client advocacy is studied. Advocacy is found to be equal between certified public accountants and non-CPAs.

Accounting, auditing, & bookkeeping, Tax consultants, Accountants, Customer relations, Certified public accountants, Report

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