Fleet Call Inc
Fleet Call Inc's (CALL) securities were sold slightly above $15 per share because of a recommendation from Merrill Lynch analyst Pat Jurczak. Jurczak firmly believes that the cellular phone paging provider and dispatcher has a bright future in the telecommunications industry. Other analysts, however, doubt CALL's productivity, as the company has never made a profit and does not expect to in the near future. On the other hand, some investors think CALL securities are a good investment. CALL Pres Brian McCauley acquired 11,000 shares while Matsushita Communications Industrial bought 3 million shares worth $45 million.
Publication Name: The Insiders' Chronicle
No Salesman Should Ever Call on a Stranger
Automatic Data Processing, Inc. (ADP) has employed mass production and mass marketing for success in the independent computer services field. ADP sells a standardized low cost service to a large market. Fees are low due to an effective business-to-business marketing program. Direct mail, telemarketing and advertising are aimed at ADP's target customers. Advertising is employed to keep sales costs down and make salesmen more productive. Print and radio advertising are structured to complement each other.
Publication Name: Marketing & Media Decisions
A case study of a failed call options market
A study about a failed call options market is presented. The study focuses on a call options market introduced by the Stock Exchange of Singapore in 1977 and subsequently withdrawn in early 1980. It is concluded that the market's failure has been caused mainly by mispricing as well as low spot market volatility at the time, high transaction costs, lack of trading skills among the participants and limited option strategies in the market.
Publication Name: Managerial Finance
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