Foreign market entry mode choice of service firms: a contingency perspective

Article Abstract:

Research on how service firms choose their initial mode of operation in foreign markets appears to have led to two contradictory conclusions. Findings from one group of studies suggest that factors determining entry mode choice by manufacturing firms are generalizable to service firms. Findings from another group of studies contradict that view. The authors reconcile the two views by means of a classification scheme that allows some services to be grouped with manufactured goods in terms of entry mode choice. A conceptual model of factors affecting the entry mode choice of service firms is proposed, research propositions are developed, and managerial implications and future research directions are discussed. (Reprinted by permission of the publisher.)

Service Industries, Research, Foreign operations, International business enterprises, Multinational corporations, Services industry, Diversification in industry, Industrial diversification

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Globalization, marketing resources, and performance: Evidence from China

Article Abstract:

The moderating role of globalization activities on the link between marketing resources and firm performance in the emerging market of China is examined. Global partnership and global market-seeking activities assist in strengthening the sales growth link but global partnership activity weakens the innovative capability-performance link.

United Kingdom

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Innovation generation in supply chain relationships: a conceptual model and research propositions

Article Abstract:

The improved generation in buyer-seller relationships in upstream supply chains is discussed. The delineate factors, internal and external to the relationship that moderate the link between interaction and innovation generation, are defined.

Consumer Behavior, Models, Analysis, Evaluation, Logistics, Business logistics, Consumer behaviour

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