Former RJR chairman braves new waters
Article Abstract:
Castle Springs LP, led by J. Paul Sticht, plans to introduce its new bottled mountain-spring water called Castle Springs in May 1992. Castle Springs marketing strategy is to emphasize the water's origins - the Castle in the Clouds tourist attraction on Lake Winnipesaukee in New Hampshire - and its attributes. Publicis New York has developed a print-advertising campaign for the water. Sticht formerly was chairman of RJR Nabisco Inc, which had several beverages in its product line.
Publication Name: Adweek's Marketing Week
Subject: Business
ISSN: 0892-8274
Year: 1992
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Rep. Reynolds guilty of sexual assault
Article Abstract:
A Chicago, IL, jury found Reynolds guilty of sexual assault, soliciting child pornography and obstruction of justice on Aug 22, 1995. The charges stem from Reynolds' relationship with teenage campaign worker Beverly Heard. Several members of Congress urged Reynolds to resign.
Publication Name: Facts on File
Subject: Business, general
ISSN: 0014-6641
Year: 1995
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World-class desserts
Article Abstract:
Recipes for desserts are presented, including German black forest cake, Brazilian avocado creams, Greek baklava, and Irish soda cake. Ways to reduce the caloric and fat content of the recipes are given. Different health effects of certain foods are also included.
Publication Name: First for Women
Subject: Business, international
ISSN: 1040-9467
Year: 1997
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