Getting videotex back on track
Article Abstract:
When videotex was first introduced in the U.S. in 1983, consumers were expected to subscribe in massive numbers. However, subscriber figures for Viewdata Corporation of America Inc. in 1983 were 40 percent below projections. About 600,000 homes now subscribe to videotex services, and by the year 2000 it is estimated that 40 percent of U.S. homes will be subscribing to some sort of home interactive system. Consumers have been wary of the services for two main reasons: reluctance to learn how to use the services and the high costs of the systems. One way of familiarizing people with videotex is with public kiosks, and there are now about 2,000 of these in shopping malls, airports, and stores. The two main types of public kiosks are data and transactional: data kiosks are used by some banks to provide information on bank products; and transactional kiosks are being used in stores to order products which cannot be displayed on available shelf space. Within two years there may be as many as 50,000 of the public kiosks, which are going a long way toward popularizing videotex.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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Direct "fe-mail" connection
Article Abstract:
The enormous growth of the direct marketing business has brought with it an increase in opportunities for women. Twenty percent of the 6,000-member Direct Marketing Association is female; the Women's Direct Response Group of New York and its chapters in New Jersey, Chicago, and Washington, DC have 600 members. One reason for the success of women in direct marketing is that they are judged solely by their results. The opportunities for promotion as well as salaries are on a par with those of men. Continued direct marketing opportunities for women are assured by the growth potentials of telemarketing and cable.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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Marketing Americana by mail
Article Abstract:
The Museum of American Folk Art has come up with an idea for increasing its funding by targeting corporate America. When offering corporations memberships to the museum, the museum also offers the use of its space for corporate meetings, free lectures and other discounts. Currently some of the museum's corporate members are sponsoring exhibitions that travel throughout the country and provide the museum with revenue. All contacts made by the museum are followed up with direct mail.
Publication Name: ZIP-Target Marketing
Subject: Business
ISSN: 0739-6953
Year: 1986
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